Work
Burlington
Integrated Strategic Marketing Plan
The purpose of the ISMP school assignment was to strategically assess the chosen firm's status, environmental pressures, and positioning in order to craft recommendations for launching a new product.
In this report, I cover a situational analysis before delving into recommendations for Burlington's target market, value chain, & marketing campaigns. The report ends with an implementation plan, metrics of success, a contingency plan, and a P&L statement.
DK Kim Foundation
Nonprofit Research Consultant
Developed a one-year comprehensive marketing plan. Conducted extensive market research on special education.
Explored the marketing environment in the industry along with current trends, consumer behavior, and a target market analysis.
Nonprofit Research Project
This piece outlines my whole learning experience after completing the above project.
Critical Reflection Paper
Hall of Fame Market and Deli
Marketing Research Consultant
On October 29th my partner and I began partnering with a local favorite neighborhood deli market by surveying their customers with prospective potential research objectives. Over the course of 3 weeks we gathered 100 surveys both in person and electronically. Directly from this surveys we created a 90 page report that used both written and graphically statically representations to analyze and summarize the findings. These findings gave the owners in exclusive inside look into the mind of their customers.
Intro to Marketing
TMP Project
If you were given $20,000 dollars and 4 months to start a new business what would you do? I chose to start a Poke Restaurant for kids called, Under the Sea. This report reveals how I developed my business to succeed within the harsh completive environment of the Poke Industry.
Marketing Research Project
This piece outlines my whole learning experience after completing the above project.
Critical Reflection Paper
English
"Ruin Porn" Project
I have an interest in writing about topics that I deem worthy of attention. Below, I have attached a copy of a public service announcement project that I wrote speaking to the problems of “ruin porn.” In completing this project I learned the importance of critical thinking and research. If I were to do it again I would like to include more applications of how we as a society can change from this type of thinking.
Digital Advertising Certification
Course Related
The curriculum completed:
setting the foundation for digital advertising strategy.
how to use targeted advertising
Mastering the Art of Ad copy, creative and conversion
Introduction to Social Media Advertising/ Paid Search Advertising
How to Monitor and Report an Ad performance.